Privacy Policy

1. Introduction

Daily Drive (“we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our mobile application, or engage with our luxury car leasing concierge services (collectively, the “Platform”).

By using the Platform, you consent to the data practices described in this policy. If you do not agree with this policy, please do not access or use the Platform.

2. Information We Collect

Personal Information You Provide

We collect information you provide directly to us, including when you create an account, submit a leasing application, reserve a vehicle, contact us, or otherwise interact with the Platform. This may include:

• Name, email address, phone number, and mailing address
• Date of birth and driver’s license information
• Employment information and income details
• Credit score range and financial information
• State of residence and housing status
• Vehicle preferences, budget range, and lease requirements
• Payment information (processed securely through our third-party payment processor)

Information Collected Automatically

When you access the Platform, we automatically collect certain information, including:

• Device information (browser type, operating system, device identifiers)
• IP address and approximate geographic location
• Pages visited, features used, and time spent on the Platform
• Referring URLs and search terms that led you to our Platform
• Clickstream data and browsing patterns

Information from Third Parties

We may receive information about you from third parties, including our dealer partners, financing institutions, credit reporting agencies, identity verification services, and analytics providers.

3. How We Use Your Information

We use the information we collect to:

• Process and manage your leasing applications and vehicle reservations
• Match you with suitable vehicles and provide personalized recommendations
• Facilitate communication between you and our dealer and leasing partners
• Verify your identity and assess creditworthiness through our partners
• Process payments and manage your account
• Provide concierge support and respond to your inquiries
• Send transactional communications (application status, lease updates, appointment confirmations)
• Send marketing communications about vehicles, promotions, and services (with your consent, where required)
• Improve, personalize, and optimize the Platform and our services
• Detect, prevent, and address fraud, security issues, and technical problems
• Comply with legal obligations and enforce our Terms of Service

4. Information Sharing & Disclosure

We do not sell your personal information. We may share your information in the following circumstances:

• Dealer & Leasing Partners: We share your application information with our network of authorized dealers, leasing companies, and financing partners to process your lease application and facilitate vehicle transactions.
• Credit & Identity Verification: We share information with credit reporting agencies and identity verification services as authorized by you during the application process.
• Service Providers: We share information with third-party service providers who perform services on our behalf, such as payment processing, email delivery, hosting, analytics, and customer support.
• Legal Requirements: We may disclose your information if required by law, court order, or governmental regulation, or if we believe disclosure is necessary to protect our rights, your safety, or the safety of others.
• Business Transfers: In the event of a merger, acquisition, reorganization, or sale of assets, your information may be transferred as part of that transaction.

5. Credit Checks & Financial Information

As part of the leasing process, our financing partners may conduct soft or hard credit inquiries based on the information you provide. By submitting an application, you authorize these inquiries. Credit decisions are made by our financing partners, not by Daily Drive. We do not store full credit reports — only the credit score range you voluntarily provide during the application process.

6. Cookies & Tracking Technologies

We use cookies, pixels, and similar tracking technologies to collect usage information, remember your preferences, and improve your experience. These include:

• Essential Cookies: Required for the Platform to function (authentication, security, session management).
• Analytics Cookies: Help us understand how visitors interact with the Platform (Google Analytics, Microsoft Clarity, Vercel Analytics).
• Marketing Cookies: Used to deliver relevant ads and measure campaign effectiveness (Google Tag Manager).

You can manage cookie preferences through your browser settings. Disabling certain cookies may affect Platform functionality.

7. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include encryption of data in transit and at rest, access controls, regular security assessments, and secure third-party payment processing. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

8. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. When your information is no longer needed, we will securely delete or anonymize it. Application data is typically retained for the duration of any active lease and for a reasonable period thereafter as required by applicable law.

9. Your Rights & Choices

Depending on your jurisdiction, you may have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate or incomplete information
• Request deletion of your personal information
• Opt out of marketing communications at any time
• Withdraw consent where processing is based on consent
• Request a copy of your data in a portable format

To exercise any of these rights, please contact us at hello@dailydrive.us. We will respond to your request within the timeframe required by applicable law.

10. California Privacy Rights

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), including the right to know what personal information we collect, the right to delete your information, the right to opt out of the sale or sharing of your information, and the right to non-discrimination for exercising your privacy rights.

We do not sell personal information as defined under the CCPA. To submit a request under California law, please contact us at hello@dailydrive.us.

11. Children’s Privacy

The Platform is not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If we learn that we have collected information from a child under 18, we will take steps to delete that information promptly.

12. Third-Party Links

The Platform may contain links to third-party websites or services. We are not responsible for the privacy practices of these third parties. We encourage you to review the privacy policies of any third-party services you access through our Platform.

13. Changes to This Policy

We may update this Privacy Policy from time to time. If we make material changes, we will notify you by posting the updated policy on the Platform with a revised “Last updated” date. We encourage you to review this policy periodically. Your continued use of the Platform after any changes constitutes acceptance of the updated policy.

14. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us at hello@dailydrive.us.